#17749
Mentioned in 4 episodes
Hoodwinked
How Marketers Use the Same Tactics As Cults
Book • 2025
Mara Einstein's "Hoodwinked" delves into the manipulative tactics employed by marketers, drawing parallels between their strategies and those of cults.
The book reveals how seemingly innocuous brands and organizations leverage our social and emotional needs to control our beliefs and behaviors.
Einstein exposes the underlying architectures of cult marketing, highlighting the recurring patterns of recruitment, manipulation, and control.
The book serves as a wake-up call, urging readers to recognize and resist these tactics in various aspects of modern life, from marketing to politics.
Ultimately, "Hoodwinked" empowers readers to become more discerning consumers and citizens.
The book reveals how seemingly innocuous brands and organizations leverage our social and emotional needs to control our beliefs and behaviors.
Einstein exposes the underlying architectures of cult marketing, highlighting the recurring patterns of recruitment, manipulation, and control.
The book serves as a wake-up call, urging readers to recognize and resist these tactics in various aspects of modern life, from marketing to politics.
Ultimately, "Hoodwinked" empowers readers to become more discerning consumers and citizens.
Mentioned by
Mentioned in 4 episodes
Mentioned by 
Douglas Rushkoff as a book that could literally change your life, exposing the underlying dynamics driving our culture of branded belonging and accompanying disempowerment.
Douglas Rushkoff as a book that could literally change your life, exposing the underlying dynamics driving our culture of branded belonging and accompanying disempowerment.
23 snips
Dr. Mara Einstein "Hoodwinked"
Mentioned by 
Sarah Edmondson as part of a trilogy set alongside 'Cult Like Us' and 'The Instability of Truth'.
Sarah Edmondson as part of a trilogy set alongside 'Cult Like Us' and 'The Instability of Truth'.
Mindf*ck 102: MK Ultra, Crypto Cults & Modern Brainwashing with Rebecca Lemov (Part 2)
