Hoodwinked

Mara Einstein's "Hoodwinked" delves into the manipulative tactics employed by marketers, drawing parallels between their strategies and those of cults.

The book reveals how seemingly innocuous brands and organizations leverage our social and emotional needs to control our beliefs and behaviors.

Einstein exposes the underlying architectures of cult marketing, highlighting the recurring patterns of recruitment, manipulation, and control.

The book serves as a wake-up call, urging readers to recognize and resist these tactics in various aspects of modern life, from marketing to politics.

Ultimately, "Hoodwinked" empowers readers to become more discerning consumers and citizens.