Douglas Rushkoff

Dr. Mara Einstein has written books on branding religion (Brands of Faith), cause marketing (Compassion, Inc.), and deceptive marketing practices. This last book was Black Ops Advertising, which The New York Times called “well-researched and accomplished” and The Guardian agreed, saying “Einstein’s explanations of all this – from internet news organisations to TV product placement and even dating sites – are thoroughly researched, elegantly explained and often alarming, even for readers familiar with most of the above facts in the abstract.”