Team Human Dr. Mara Einstein "Hoodwinked"
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Mar 3, 2025 Dr. Mara Einstein, a branding expert and author of 'Hoodwinked,' explores the manipulative tactics brands and political leaders use that resemble cult dynamics. She highlights how modern consumerism often mimics cult loyalty, leading to disillusionment with traditional communities and institutions. The discussion also touches on the psychological impacts of multi-level marketing and the importance of critical thinking amidst the chaos of digital media. Throughout, Einstein emphasizes the need for conscious consumerism and active participation in societal change.
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Inauguration Lie
- On his first day in office, Donald Trump sent Sean Spicer to lie about the inauguration crowd size.
- This reminded Douglas Rushkoff of his own cult experiences, where lying reinforces commitment.
MAGA & Baby Boomers
- Trump's appeal stems from targeting vulnerable Baby Boomers who felt left behind.
- MAGA offered them an overarching worldview and someone to blame for their problems.
Cult-like tactics in Politics
- Both Democrats and Republicans utilize cult-like tactics.
- Obama's charisma and the Republicans' strategic maneuvering both exemplify this.
