Why Design Is Hard

Scott Berkun's "Why Design is Hard" offers a candid look at the challenges designers face in navigating organizational dynamics.

The book explores the "ego trap," where designers' self-perception hinders their effectiveness.

It delves into the complexities of power structures and the need for designers to develop negotiation skills.

Berkun emphasizes the importance of building relationships and understanding organizational politics to achieve design goals.

Ultimately, the book provides practical strategies for designers to overcome obstacles and gain more influence.