Loonshots: How to Nurture the Crazy Ideas That Win Wars, Cure Diseases, and Transform Industries
Book • 2019
In 'Loonshots,' Safi Bahcall explores the science behind nurturing radical breakthroughs.
He argues that these 'loonshots'—ideas that seem too wild to work but can change the world—often fail due to organizational structure rather than culture.
Bahcall uses the analogy of phase transitions to explain how small shifts in structure can significantly impact a team's or company's ability to embrace or reject innovative ideas.
The book provides historical examples, scientific insights, and practical advice for creatives, entrepreneurs, and visionaries on how to foster these breakthroughs within their organizations.
He argues that these 'loonshots'—ideas that seem too wild to work but can change the world—often fail due to organizational structure rather than culture.
Bahcall uses the analogy of phase transitions to explain how small shifts in structure can significantly impact a team's or company's ability to embrace or reject innovative ideas.
The book provides historical examples, scientific insights, and practical advice for creatives, entrepreneurs, and visionaries on how to foster these breakthroughs within their organizations.
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