The Cell is Human
The Surprising Truth About Motivating Others
Book •
To Sell Is Human: The Surprising Truth About Motivating Others is a thought-provoking exploration of the art and science of persuasion in the modern world.
Daniel Pink argues that sales is no longer confined to traditional sales roles; instead, everyone is involved in selling in some capacity, whether it's persuading colleagues, pitching ideas, or influencing decisions.
The book draws on social science, psychology, and real-world examples to reveal the surprising truths about what it takes to be effective in sales.
Pink challenges conventional wisdom and offers practical strategies for becoming more persuasive, including understanding the power of attunement, buoyancy, and clarity.
Daniel Pink argues that sales is no longer confined to traditional sales roles; instead, everyone is involved in selling in some capacity, whether it's persuading colleagues, pitching ideas, or influencing decisions.
The book draws on social science, psychology, and real-world examples to reveal the surprising truths about what it takes to be effective in sales.
Pink challenges conventional wisdom and offers practical strategies for becoming more persuasive, including understanding the power of attunement, buoyancy, and clarity.
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, referencing Daniel Pink's research in 'The Cell is Human' about the importance of ambiverts in complex roles.

Jason Levin

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