#16926
Mentioned in 3 episodes
Advertising Headlines That Make You Rich
Book • 2006
Mentioned by
Mentioned in 3 episodes
Recommended by David Garfinkel as a resource for learning how to write effective advertising headlines.
24 snips
Episode 018 - When Copy Is Not Enough
Mentioned by David Garfinkel as a book that helps shortcut the headline writing process and adapt proven winners to your product or service.
18 snips
Episode 012 - Getting Into Your Prospect's Way of Thinking
