Copywriters Podcast The Missing Piece in Copy Brainstorming
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Oct 20, 2025 Ever been stuck in a brainstorming session drowning in bad ideas? Discover why the mantra 'there are no bad ideas' can lead to creative chaos. Learn the importance of preparation and how specific knowledge enhances idea generation. Explore adaptive brainstorming techniques and the blend of proven concepts for breakthrough ideas. Finally, gain insight into the critical evaluation process after brainstorming to sift out the gems. This discussion is packed with actionable strategies for more effective and engaging copywriting.
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The Emu Example Of Bad Brainstorming
- David jokes about emus selling insurance as an example of aimless creativity.
- That meeting outcome shows what happens without proper prep and context.
Preparation Makes Brainstorming Work
- Brainstorming only works well when done under the right circumstances and after preparation.
- No input leads to pathetic output, so saturate your brain with relevant facts first.
Gather Stored And Fresh Knowledge
- Do gather both stored knowledge and fresh product/customer research before brainstorming.
- Use that prep as the filter to evaluate ideas after the freewheeling phase.
