Copywriters Podcast Episode 035 - Comedy and Copywriting with Kevin Rogers
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Dec 17, 2017 Join Kevin Rogers, a seasoned copywriter and stand-up comedian, as he shares his unique insights into merging humor with marketing. Discover how comedy techniques can elevate your sales copy and learn about the pivotal importance of compelling headlines. Kevin delves into the art of navigating humor, discussing the balance between being funny and respectful. He emphasizes resilience in both fields, revealing that setbacks are stepping stones to success. Get ready to laugh while enhancing your copywriting skills!
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Kevin's Comedy Learning Method
- Kevin Rogers started by imitating comedians like Rodney Dangerfield and Seinfeld to learn humor.
- He obsessively analyzed what made jokes work or fail at parties to improve his comedic timing.
Painful Comeback Challenge
- Kevin returned to comedy after 10 years to prepare a 30-minute set in 60 days.
- He struggled through a painful phase but relied on a supportive workshop to refine his material rapidly.
Power of Persona in Comedy
- Stand-up comedy relies heavily on the persona established by the comic.
- Audiences decide instantly if they relate to the persona, which is critical for engagement and laughter.
