#12462
Mentioned in 3 episodes

The Next CMO

Book •

Mentioned by

Mentioned in 3 episodes

Mentioned by
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Dave Gerhardt
as an operational book that codifies marketing strategies.
26 snips
Why Marketers Need Great RevOps Partners with Sean Lane, Founding Partner at BeaconGTM and RevOps Expert
Mentioned by
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Dave Gerhardt
as a book written by
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Peter Mahoney
, who is the chief commercial officer at GoTo.
#202: Marketing Leadership | How To Build A High Performing B2B Marketing Org with Peter Mahoney, CCO at GoTo
Mentioned by
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Scott Todaro
when introducing himself as the co-author.
Goal Setting, the Customer Journey, and the Future of AI with Bruno Bertini of 8x8

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