#45438
Mentioned in 1 episodes
Lookout
Book •
Mentioned by
Mentioned in 1 episodes
Recommended by 

as an incredible book about advertising and how it captures our attention.


John Evans

17 snips
How to build a brand on TikTok - Sofia Hernandez
Mentioned by 

as one of the books that has been critical to discussions on advertising effectiveness.


Michael Aaron Flicker

Interview: Orlando Wood, author of Lemon and Look Out, on why showmanship beats salesmanship