The balanced scorecard

The Balanced Scorecard provides a framework to translate a company's vision and strategy into a set of performance measures.

It includes four perspectives: financial measures, customer knowledge, internal business processes, and learning and growth.

This approach balances short-term and long-term objectives, outcomes, and performance drivers, and combines hard objective measures with softer, more subjective ones.

The book outlines the theoretical foundations, steps to build a Balanced Scorecard, and its use as a driver of change within organizations.