

Ramping Your Brand
Book • 2019
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Mentioned in 0 episodes
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as helpful for positioning products.


Karen Danudjaja

$20 Million Product Launch: How To Predict The Next Big Product Trend (ft Blume's Karen Danudjaja)
Mentioned as the book written by the host, Dr. James Richardson.

Episode 153 - The Premium Pricing Fork in The Road
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in the context of pricing strategies for consumer packaged goods (CPG).

Dr. James F. Richardson

Episode 134 - Why Artisan Pricing Doesn’t Scale in CPG
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to explain the pyramid of causality in consumer packaged goods.


Dr. James F. Richardson

Episode 129 - The Six Elements of a Good Strategic Plan





