Karen Danudjaja

Karen Danudjaja, Co-Founder and CEO of Blume, shares how her love for coffee culture led to creating wellness blends in stores like Target. She discusses digital marketing test tactics, effective email campaigns, and the shift towards community-driven business approaches.

Karen Danudjaja, the founder of Blume, shares her inspiring journey from real estate to creating a thriving wellness brand focused on fun superfood lattes. She discusses the challenges of bootstrapping her business to $10 million in sales and her strategy for acquiring the first 1,000 customers. Karen emphasizes the importance of community, the evolution toward direct-to-consumer sales, and the lessons learned from securing $2 million in funding. Her insights are invaluable for aspiring entrepreneurs navigating the startup landscape.

Karen Danudjaja, founder of Blume, discusses how she embraced iteration and customer feedback to grow her beverage company. From turmeric lattes to diverse formulations, she shares insights on building super fans through authenticity on social media and the importance of listening to customers for product launches and future growth.