Karen Danudjaja
Founder and CEO of Blume, a consumer wellness brand known for superfood lattes and the Superbelly gut-hydration line; discussed product development, retail expansion, and scaling a CPG business.
Top 3 podcasts with Karen Danudjaja
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Feb 15, 2024 • 26min
Small Business Marketing 101 | Karen Danudjaja of Blume
Karen Danudjaja, Co-Founder and CEO of Blume, shares how her love for coffee culture led to creating wellness blends in stores like Target. She discusses digital marketing test tactics, effective email campaigns, and the shift towards community-driven business approaches.
Nov 17, 2025 • 42min
$20 Million Product Launch: How To Predict The Next Big Product Trend (ft Blume's Karen Danudjaja)
Karen Danudjaja, Founder and CEO of Blume, shares her journey from corporate life to launching a wellness brand that epitomizes superfood innovation. She dives into the pivotal product decisions, revealing how Superbelly transformed from a cocktail concept into a bestselling gut-health hydrator. Karen discusses the challenges of bootstrapping and how a bug discovery on Shopify led to creative customer engagement that skyrocketed sales. With insights on retail strategies and leadership growth, her story is both inspiring and instructive for aspiring founders.
Dec 12, 2024 • 32min
Self-Made: How to Bootstrap a Brand to $10M in Sales, with Blume’s Founder Karen Danudjaja (part 1)
Karen Danudjaja, the founder of Blume, shares her inspiring journey from real estate to creating a thriving wellness brand focused on fun superfood lattes. She discusses the challenges of bootstrapping her business to $10 million in sales and her strategy for acquiring the first 1,000 customers. Karen emphasizes the importance of community, the evolution toward direct-to-consumer sales, and the lessons learned from securing $2 million in funding. Her insights are invaluable for aspiring entrepreneurs navigating the startup landscape.
