Startup Confidential Episode 134 - Why Artisan Pricing Doesn’t Scale in CPG
Jan 15, 2025
Delve into the complexities of artisan pricing in the consumer packaged goods market. Learn how excessive pricing can alienate consumers and limit scalability. Discover the phenomenon of creating a holiday 'gift' business rather than a sustainable model. Uncover insights on developing pricing tiers to align better with market expectations. The discussion emphasizes the need for innovative strategies to compete effectively without relying solely on premium price tags.
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