#13466
Mentioned in 2 episodes
When Coffee and Kale Compete
Become great at making products people will buy
Book • 2024
When Coffee and Kale Compete by Alan Klement explores the Jobs to be Done theory, helping entrepreneurs and marketers understand how to create products that people will buy.
The book provides insights into customer motivations and how to analyze competition effectively.
The book provides insights into customer motivations and how to analyze competition effectively.
Mentioned by
Mentioned in 2 episodes
Mentioned by 
Georgiana Laudi
91 snips
Customer-led growth | Georgiana Laudi (Forget The Funnel)
Mentionné par 
Louis Grenier
23 snips
La différenciation par le Branding - Avec Louis Grenier - S02E07
