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Cracking the Unconscious
Why Our Brains Think What We Think
Book •
In 'Cracking the Unconscious,' Rory Sutherland delves into the realm of behavioral economics to explore the subtle yet powerful influences that shape our decisions.
Drawing from his extensive experience in advertising, Sutherland argues that many of our choices are driven by unconscious biases and irrational impulses.
He challenges conventional economic models that assume rational behavior, advocating for a more nuanced understanding of human psychology.
The book offers practical insights into how businesses can leverage these insights to create more effective marketing strategies and product designs.
Sutherland's engaging writing style and thought-provoking ideas make 'Cracking the Unconscious' a valuable resource for anyone interested in understanding the hidden forces that drive human behavior.
Drawing from his extensive experience in advertising, Sutherland argues that many of our choices are driven by unconscious biases and irrational impulses.
He challenges conventional economic models that assume rational behavior, advocating for a more nuanced understanding of human psychology.
The book offers practical insights into how businesses can leverage these insights to create more effective marketing strategies and product designs.
Sutherland's engaging writing style and thought-provoking ideas make 'Cracking the Unconscious' a valuable resource for anyone interested in understanding the hidden forces that drive human behavior.
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