Switched
How to Change Things When Change Is Hard
Book •
'Switched' explores how to make changes, both big and small, by understanding the psychology behind decision-making.
The book introduces a framework involving the Rider, the Elephant, and the Path to illustrate how emotions and logic influence our choices.
The Rider represents our rational side, providing direction and planning, while the Elephant embodies our emotional side, providing energy and drive.
The Path is the environment in which change is occurring, and it can either facilitate or hinder progress.
By directing the Rider, motivating the Elephant, and shaping the Path, individuals and organizations can overcome obstacles and achieve lasting change.
'Switched' offers practical strategies and real-world examples to help readers implement successful transformations.
The book introduces a framework involving the Rider, the Elephant, and the Path to illustrate how emotions and logic influence our choices.
The Rider represents our rational side, providing direction and planning, while the Elephant embodies our emotional side, providing energy and drive.
The Path is the environment in which change is occurring, and it can either facilitate or hinder progress.
By directing the Rider, motivating the Elephant, and shaping the Path, individuals and organizations can overcome obstacles and achieve lasting change.
'Switched' offers practical strategies and real-world examples to help readers implement successful transformations.
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Eric Poon
205: Duke Health’s Dr. Eric Poon: Understanding Informatics as a Sociotechnical Team Sport, Co-Creating AI Tools to Promote Accountability, and Why We Must Kiss a lot of Frogs to Find Real Innovation
