#56100
Mentioned in 1 episodes

Marketing in the Era of Accountability

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Book •
Author
Les Binet
Author
Peter Field

Mentioned by

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 Les Binet

Mentioned in 1 episodes

Mentioned by
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Les Binet
, who co-authored it with Peter Field, as their forgotten 2007 book.
Marketing is in a golden age of effectiveness.. or is it?

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