#17483
Mentioned in 2 episodes
Diffusion of innovations
Book • 2003
In *Diffusion of Innovations*, Everett M. Rogers explores the process by which new ideas, practices, or products are adopted by individuals and societies.
The book outlines a five-stage decision-making process—knowledge, persuasion, decision, implementation, and confirmation—and categorizes adopters into innovators, early adopters, early majority, late majority, and laggards.
It is a foundational text in understanding the spread of innovations across various fields, including marketing, public health, and communication.
The book outlines a five-stage decision-making process—knowledge, persuasion, decision, implementation, and confirmation—and categorizes adopters into innovators, early adopters, early majority, late majority, and laggards.
It is a foundational text in understanding the spread of innovations across various fields, including marketing, public health, and communication.
Mentioned by
Mentioned in 2 episodes
Mentioned by 
Cory Hixson
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The author, Everett Rogers, is one innovation expert the speaker writes about.
Matthew Wisnioski on the History of the Idea and Culture of “Innovation” in the United States
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Matt Wisnioski
Matthew Wisnioski on the History of the Idea and Culture of “Innovation” in the United States
Mentioned by 
James Mannion
ERRR #103. James Mannion on Making Change Stick (Implementation)
