#14174
Mentioned in 2 episodes

Diffusion of innovations

Book • 2003
In *Diffusion of Innovations*, Everett M. Rogers explores the process by which new ideas, practices, or products are adopted by individuals and societies.

The book outlines a five-stage decision-making process—knowledge, persuasion, decision, implementation, and confirmation—and categorizes adopters into innovators, early adopters, early majority, late majority, and laggards.

It is a foundational text in understanding the spread of innovations across various fields, including marketing, public health, and communication.

Mentioned by

Mentioned in 2 episodes

Mentioned by
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Cory Hixson
as a relevant book for those interested in change management and innovation.
35 snips
218: The Catalyst by Jonah Berger
Mentioned by
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Patrick O'Shaughnessy
as a book he reread in preparation for the discussion.
29 snips
Geoffrey Moore - Building Gorilla Businesses - [Invest Like the Best, EP. 261]
The author, Everett Rogers, is one innovation expert the speaker writes about.
Matthew Wisnioski on the History of the Idea and Culture of “Innovation” in the United States
Mentioned by
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James Mannion
as a really interesting book.
ERRR #103. James Mannion on Making Change Stick (Implementation)

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