#14133
Mentioned in 2 episodes
Diffusion of innovations
Book • 2003
In *Diffusion of Innovations*, Everett M. Rogers explores the process by which new ideas, practices, or products are adopted by individuals and societies.
The book outlines a five-stage decision-making process—knowledge, persuasion, decision, implementation, and confirmation—and categorizes adopters into innovators, early adopters, early majority, late majority, and laggards.
It is a foundational text in understanding the spread of innovations across various fields, including marketing, public health, and communication.
The book outlines a five-stage decision-making process—knowledge, persuasion, decision, implementation, and confirmation—and categorizes adopters into innovators, early adopters, early majority, late majority, and laggards.
It is a foundational text in understanding the spread of innovations across various fields, including marketing, public health, and communication.
Mentioned by
Mentioned in 2 episodes
Mentioned by 
Cory Hixson as a relevant book for those interested in change management and innovation.
Cory Hixson as a relevant book for those interested in change management and innovation.
35 snips
218: The Catalyst by Jonah Berger
The author, Everett Rogers, is one innovation expert the speaker writes about.
Matthew Wisnioski on the History of the Idea and Culture of “Innovation” in the United States
