Connected Strategies
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Book •
Connected Strategies explores how companies can leverage digital technologies to create new business models and enhance customer relationships.
It emphasizes the importance of continuous connection with customers, enabling firms to anticipate needs and provide more value.
The book introduces four key approaches: respond to desire, curated offerings, coaching behavior, and automatic execution.
It provides a framework for organizations to transition from episodic interactions to continuous engagement, building trust and personalization.
The authors offer practical strategies for implementing these models, focusing on customer needs and deeper desires.
It emphasizes the importance of continuous connection with customers, enabling firms to anticipate needs and provide more value.
The book introduces four key approaches: respond to desire, curated offerings, coaching behavior, and automatic execution.
It provides a framework for organizations to transition from episodic interactions to continuous engagement, building trust and personalization.
The authors offer practical strategies for implementing these models, focusing on customer needs and deeper desires.
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Tiffani Bova
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