Christian Terwiesch

Christian Terwiesch, a Professor at Wharton’s Operations and Information Management department, dives into the dynamics of innovation and customer engagement. He discusses the concept of innovation tournaments, likening them to talent shows, and emphasizes the need for structured creativity in organizations. The conversation also highlights the crucial role of trust in customer relationships, especially around data sharing. Additionally, Terwiesch explores emerging business models in sectors like healthcare and education, advocating for continuous connection with customers to enhance their experiences.

Christian Terwiesch, Wharton researcher, pitted ChatGPT against MBA students in an experiment to innovate new products. Results showed that ChatGPT's ideas had a higher purchase probability at 47% compared to human ideas at 40%. They discuss the role of AI in innovation and creativity, as well as concerns about regulation and integration. The podcast also features discussions on gaming, Chromebooks, and Instacart.

Wharton professors Christian Terwiesch and Karl Ulrich discuss their new book, 'The Innovation Tournament Handbook,' exploring the target audience and benefits of innovation tournaments, the importance of a culture of opportunities, two examples of successful and poorly executed tournaments, and their hopes to inspire readers and make innovation tournaments more accessible.