#17847
Mentioned in 2 episodes
The Growth Dilemma
Managing Your Brand When Different Customers Want Different Things
Book •
Ryan Hamilton and Annie Wilson's "The Growth Dilemma" explores how inter-segment conflict affects brand growth, offering practical solutions.
The book highlights that simply having a growth strategy isn't enough; understanding relationships between customer segments is vital.
Brands mistakenly assume audiences are isolated, but customers notice how changes favor one segment over another.
Using examples like Bud Light and Crocs, the book analyzes why growth strategies fail.
It emphasizes identifying leader-follower dynamics and addressing functional conflicts for lasting success.
The authors provide actionable insights for brands navigating customer segment complexities.
The book highlights that simply having a growth strategy isn't enough; understanding relationships between customer segments is vital.
Brands mistakenly assume audiences are isolated, but customers notice how changes favor one segment over another.
Using examples like Bud Light and Crocs, the book analyzes why growth strategies fail.
It emphasizes identifying leader-follower dynamics and addressing functional conflicts for lasting success.
The authors provide actionable insights for brands navigating customer segment complexities.
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Mentioned in 2 episodes
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Annie Wilson
SPOS #998 – Annie Wilson On The Growth Dilemma
Mentioned by ![undefined]()
Ryan Hamilton
The Growth Dilemma: Managing Your Brand When Different Customers Want Different Things
