Ryan Hamilton

In a lively discussion, Professor Ryan Hamilton, a marketing expert from Emory University and co-author of 'The Growth Dilemma', unpacks the tricky balance of brand growth in a diverse market. He highlights how customer segments are interconnected and influence each other's choices, often leading to backlash when brand strategies misfire, as seen with Bud Light and Crocs. Expect insights on navigating customer dynamics and why misjudging your audience can spell disaster for brand identity and loyalty.