Ryan Hamilton
Marketing professor and author of The Growth Dilemma, researching how customer segments and communities interact and how brands should manage relationships to scale effectively.
Best podcasts with Ryan Hamilton
Ranked by the Snipd community
Jun 21, 2025 • 34min
The Growth Dilemma: Managing Your Brand When Different Customers Want Different Things
In a lively discussion, Professor Ryan Hamilton, a marketing expert from Emory University and co-author of 'The Growth Dilemma', unpacks the tricky balance of brand growth in a diverse market. He highlights how customer segments are interconnected and influence each other's choices, often leading to backlash when brand strategies misfire, as seen with Bud Light and Crocs. Expect insights on navigating customer dynamics and why misjudging your audience can spell disaster for brand identity and loyalty.
Oct 7, 2025 • 52min
Why Communities Make or Break Your Growth with Author Ryan Hamilton
In this engaging conversation, Ryan Hamilton, a marketing professor and author of "The Growth Dilemma," reveals the intricate dynamics of customer communities. He explains how growth hinges on managing relationships rather than merely acquiring customers. Listeners learn about the four relationship types within client bases and the importance of nurturing connections to avoid conflict. Ryan shares insights from brands like Nike and Carhartt, illustrating how strategic community engagement can unlock exponential growth and influence. Prepare for some surprising revelations on community dynamics!
