Annie Wilson

Annie Wilson, a marketing professor at the Wharton School and co-author of *The Growth Dilemma*, dives into the complexities of brand growth. She discusses how attracting new customers can inadvertently alienate loyal ones, using real-world examples from companies like Apple and Gucci. With a focus on AI's impact on marketing strategies, she emphasizes the importance of authenticity and cultural relevance. Wilson explores the precarious balance between brand integrity and growth, and shares insights on sustaining consumer connection amidst a rapidly evolving landscape.