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Thinking beyond frameworks | Casey Winters (Pinterest, Eventbrite, Airbnb, Tinder, Canva, Reddit, Grubhub)
Paid acquisition on top of a freemium model is doomed to fail
AI Key Takeaways
- If you're a B2C subscription founder, it's important to pivot if your plan is to use paid acquisition on top of a freemium model to get a percentage of people to convert and hopefully stick around forever.
- To pivot, you need to make your content social, get a supply side to refer people, or else you'll run out of money.
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highlights
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Save any
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Discover
highlights
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