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13 Years of Marketing Advice in 85 Mins | Ep 732
The Game w/ Alex Hormozi
Optimizing Business Promises and Language for Higher Conversion Rates
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Framing the promise in the business headline significantly impacts the conversion rate; simplifying language to a third-grade level can make the content more accessible without alienating the audience; focusing on front-end efforts, such as creating catchy hooks and call outs, can lead to significant increases in funnel throughput compared to back-end optimizations; call outs should be specific enough to target the right audience while also being broad enough to attract a larger audience; studying competitors' successful call outs and using familiar language or addressing common problems in advertising can improve audience engagement and conversion rates.
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