E66: Sales Tech Mayhem - Gartner Analyst Dan Gottlieb’s Insights on B2B Market Shifts
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Diversification in Tech Investments
CEOs managing large budgets at insurance companies value consolidation but perceive risks in putting all their investments in one technology platform such as Salesforce. They prefer a competitive landscape with multiple large players like Gong and Salesloft to ensure no single provider determines the fate of their organization, fostering a vibrant tech ecosystem.
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