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$100M Leads Audiobook Part 5 – Cold Outreach | Ep 590
The Game w/ Alex Hormozi
Three Steps for Getting Targeted Leads for Cold Outreach
In this chapter, we break down the process into three steps. First, we create a targeted list of leads. Next, we figure out how to contact them. Finally, we increase our reach with different strategies. To build our list, we can use software to scrape leads, hire brokers, or manually search for names. It's important to test and verify the leads we get. If needed, we can join interest groups and communities to find potential leads. The advantage of assembling our own list is that it's more likely to be fresh. While it may take time, it's worth it. To get started, find a scraping tool, brokers, and put together your first batch of leads. Remember, interest groups are valuable sources of high-quality leads.
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