The Game with Alex Hormozi
Part 5: Cold Outreach | $100M Leads Book
Aug 19, 2023
Learn how to transform cold outreach into a goldmine! Key strategies include the power of personalization to build trust and the art of offering immediate value. Discover how to craft targeted lead lists and the importance of multi-channel communication. Automation is highlighted as a means to boost efficiency without losing that personal touch. Finally, get actionable tips for maximizing outreach success and see how persistence can elevate your business to new heights.
36:23
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Quick takeaways
- Personalization and offering big, fast value are crucial in overcoming the lack of trust in cold outreach.
- Volume and persistence in contacting leads, as well as automation in message delivery, are key factors in maximizing results.
Deep dives
Creating a Cold Outreach System That Generates Millions
This podcast episode focuses on the speaker's experience of creating a successful cold outreach system that generated millions of dollars in sales. The speaker shares key lessons learned along the way, including the importance of having a targeted list of leads, personalizing messages, and providing big, fast value. The episode also emphasizes the benefits of cold outreach, such as the ability to operate in secrecy, reliability, and the potential for scalability. The importance of metrics and benchmarks is highlighted, as well as the need for volume and persistence in contacting leads. The episode concludes with a checklist for implementing cold outreach strategies.
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