The Game with Alex Hormozi Part 5: Cold Outreach | $100M Leads Book
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Aug 19, 2023 Learn how to transform cold outreach into a goldmine! Key strategies include the power of personalization to build trust and the art of offering immediate value. Discover how to craft targeted lead lists and the importance of multi-channel communication. Automation is highlighted as a means to boost efficiency without losing that personal touch. Finally, get actionable tips for maximizing outreach success and see how persistence can elevate your business to new heights.
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Pandemic Crisis and Cold Outreach
- Alex Hormozi discusses how COVID-19, protests, and Apple's software update crippled his businesses.
- Cold outreach became his lifeline after his gym software companies struggled and almost failed.
Salesman Deal
- Alex Hormozi connected with a skilled salesman who had used his strategies.
- This led to a deal where the salesman would build a cold outreach system, with initial struggles turning into massive success within a year.
Competitor's Success
- Alex Hormozi learned that a competitor made more money through private advertising.
- He realized cold outreach was key and it takes time to scale; his previous attempts failed without an experienced person.