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#735 - Rory Sutherland - Hidden Psychology Of The World’s Best Advertising
Modern Wisdom
**The shrewd way to choose a house **
Choosing a house wisely involves considering what others dislike but doesn't bother you, such as living close to a railway or a noisy pub. The initial attractiveness of something doesn't guarantee long-term enjoyment, as seen in choosing a house or a partner. First glance criteria are unreliable for long-term satisfaction, as the value of things is better understood over time. This concept applies to choosing a house, an employee, a partner, or even filtering potential matches online.
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