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Fine-tuning Open Source Models for Customization
Companies are increasingly interested in fine-tuning open-source models for broader use within their organization, using data from platforms like Salesforce or Data Cloud. Some customers are rational in seeking to fine-tune these models for cost-effectiveness, especially for scaling out their operations. However, only a few customers currently opt for fine-tuning, and it is more common among a mix of proprietary and open-source models. In the SMB and mid-market segments, there is a lack of awareness about fine-tuning. The popularity of fine-tuning might increase if it becomes easier, as it could become more crucial for cost-effectiveness despite the decreasing overall costs. Thus, the importance of fine-tuning may rise due to both cost considerations and the continuous improvement of model quality.