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How to Play the Short Game
Mistakes made in the short term can have long-term consequences for a business. Partnering with affiliates quickly without due diligence for short-term gains may lead to complaints, refunds, and damage to reputation. Playing the short game can set a business up for failure, emphasizing the importance of playing the long game by focusing on sustainability, scalability, and satisfaction. Building a business for the long term requires considering how actions today will impact the business in 10 to 20 years, ensuring it can withstand challenges, grow consistently, and provide fulfillment to prevent burnout or loss of interest.