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195: Sell Out Your Course Using Instagram & TikTok - The Master at Selling Courses with Short-Form Content Returns (featuring Spencer Russell)
The Online Course Show
Analyzing video and post engagement with ratios and watch percentage
In a spreadsheet with 40 columns, I analyze videos and posts to determine the number of views, likes, comments, and shares. I calculate a ratio for each video to understand viewer engagement. TikTok also provides a watch percentage.
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