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How To Get Your Initial Customers
Founder's Journal
Targeted Marketing Strategy for Acquiring Subscribers
The speaker utilized a targeted marketing strategy to acquire subscribers for Morning Brew by focusing on friends and individuals within the University of Michigan Business School who were interested in the business world but had limited time. They approached classes and clubs within the Business School to pitch the newsletter, emphasizing it was free and allowing easy unsubscribe options. This strategy proved successful in gaining their initial 1000 subscribers.
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Listen to the best highlights from the podcasts you love and dive into the full episode