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#199: Katelyn Bourgoin – How to write great social content (and lessons learned from her recent launch)
Creator Science
Content is a Chocolate Covered Almond
Content is like a chocolate covered almond, with the body of the post being the nutritious almond and the top and bottom being the tempting chocolate coating. The hook at the beginning should spark interest, while the end should leave the audience satisfied with a clear call-to-action. Without the enticing 'chocolate' layer, people may not engage with the valuable content at the core.
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