
Magic Spoon & Exo: Gabi Lewis and Greg Sewitz
How I Built This with Guy Raz
Finding the Right Manufacturing Partner
The company approached several manufacturers with a prototype of a plain loop cereal, seeking a high protein and low carbohydrate version. One supplier identified the original manufacturer of the prototype despite allergen concerns. This led the company to discover a new potential partner who eventually helped develop the cereal using dairy proteins, chicory root fiber, and tapioca starch.
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