49sec snip

The HeyCreator Show cover image

008: Cody & Cole Hock on Running A Creator Business That Does Everything

The HeyCreator Show

NOTE

Building Partnerships through Cold Emailing and Providing Value Proposition

The key to building partnerships lies in cold emailing and reaching out to various teams, with almost 50% of NBA teams already engaged in some form of partnership. The strategy aims to evolve and grow over time by positioning the organization as valuable to potential partners, even with a smaller following. Not all teams find the partnership worthwhile, but the emphasis remains on offering a unique value proposition tailored to the demographic each team aims to reach, particularly focusing on Gen Z, Gen Z millennial hybrids, and Gen alpha for basketball.

00:00

Get the Snipd
podcast app

Unlock the knowledge in podcasts with the podcast player of the future.
App store bannerPlay store banner

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode

Save any
moment

Hear something you like? Tap your headphones to save it with AI-generated key takeaways

Share
& Export

Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode