008: Cody & Cole Hock on Running A Creator Business That Does Everything
The HeyCreator Show
Building Partnerships through Cold Emailing and Providing Value Proposition
The key to building partnerships lies in cold emailing and reaching out to various teams, with almost 50% of NBA teams already engaged in some form of partnership. The strategy aims to evolve and grow over time by positioning the organization as valuable to potential partners, even with a smaller following. Not all teams find the partnership worthwhile, but the emphasis remains on offering a unique value proposition tailored to the demographic each team aims to reach, particularly focusing on Gen Z, Gen Z millennial hybrids, and Gen alpha for basketball.
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