
RV157 - Rethinking B2B Event Marketing
GTM Live
Invest in Weekly Digital Events for B2B Companies
B2B companies investing in physical events should also host weekly digital events to provide differentiated value to their customers through expert-led webinars. This digital approach allows for more scalability, accessibility, and potentially higher performance with lower investments compared to traditional physical events. The focus should not be on hybrid models but on interactive webinars that facilitate discussions, sharing experiences, and creating value for participants.
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