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Why 97% of Content Is a Waste of Time (And How to Fix It)
Distribution First
Step 1 of a Content strategy: Decide on Core Messages
To establish core messages that effectively resonate with an audience, it's essential to identify key topics, themes, and messages the organization wishes to communicate. Companies often struggle with inconsistent messaging across platforms such as LinkedIn, emails, and blogs. Conducting an audit of existing content frequently reveals a disconnect between desired core messages and actual distributed content. Aligning the team around these core messages is critical, and a pivotal question to guide this process is, 'What do we want to be known for this year?' By defining this, companies can reverse engineer their content strategy to ensure that these messages are consistently portrayed in the marketplace. This alignment allows teams to create focused content that reflects their industry position, ultimately enhancing their impact and clarity throughout the year.
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