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Distribution First
Why 97% of Content Is a Waste of Time (And How to Fix It)
Sep 24, 2024
Discover why 97% of content fails to make an impact and how to change that. Learn to create a solid distribution strategy by focusing on valuable content and consistent promotion. Align your team around key messages and strong points of view to resonate with your audience. Uncover the importance of auditing existing content to save time and efforts. Lastly, explore how understanding your audience’s challenges can elevate your marketing reach through a well-defined point of view.
22:50
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Quick takeaways
- Establishing a solid distribution strategy requires aligning your team around a strong point of view and core messages for effective content promotion.
- Maximizing distribution efforts involves auditing existing content for repurposing, focusing on audience engagement, and selecting appropriate channels for outreach.
Deep dives
Establishing a Strong Foundation for Distribution
Creating a solid distribution strategy starts with establishing a foundational framework that includes core messages and a strong point of view (POV). It is critical to have content that is worth sharing; otherwise, no amount of distribution will yield effective results. Consistent promotion is equally important, as it helps keep valuable content in front of the audience over time, rather than allowing it to fade into oblivion after a single post. Thus, the first step involves aligning the team on key topics and themes that they want to be known for, setting the stage for an effective content distribution plan.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode