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Attention Wars: How Lies Spread Online Have Real-World Consequences | Renée DiResta
The Daily Stoic
In the Era of Algorithms, Target Your Niche
The media landscape has shifted from a mass audience model to one dominated by algorithmic curation, which categorizes users based on their interests and ideologies. This rapid tagging process means content creators must focus on reinforcing and reaching their specific audience rather than trying to appeal to everyone. Unlike the early internet days, where users had a more unified experience and both creators and audiences could share common content, today's creators operate in a fragmented environment where targeting niche audiences is crucial for success.
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