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The Game with Alex Hormozi cover image

My Best Sales Advice From Selling $100's of Millions | Ep 757

The Game with Alex Hormozi

NOTE

Confront Obstacles Before Sales

Addressing obstacles before presenting a sale is crucial; it's simpler to eliminate these barriers than to manage objections afterward. Recognizing the customer's underlying issues, such as weight loss aspirations, helps tailor the conversation pre-sale. Once a sale is proposed, discussions shift from obstacles to objections, which can complicate the process. To navigate high-stakes decisions effectively, one must guide the conversation wisely, ensuring that potential buyers recognize what they truly desire and how the product will help achieve their goals. Understanding the customer's intent and ensuring their belief in the product's efficacy is essential for successful selling.

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