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#065 David Senra + Mitchell Baldridge #3: Recap Capital Camp, Lunch with Sam Zell
Smart Friends
The Importance of Consistency in Advertising
Sam's advice to keep doing what works goes against human nature/nRepeating successful strategies is a common principle among successful individuals like Charlie Munger, Sam Walton, and Ogilvy/nLeakage metaphorically represents the wastage of energy and resources in various activities/nBuilding a brand by consistently delivering the same message can lead to massive success/nNovelty-seeking nature often makes people reluctant to repeat what works/nReusing successful content or strategies can lead to even better results as the audience grows/nReposting popular content can attract new followers and engagement/nRepeating what works may go against one's nature, but it is necessary for sustainable success
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