Jennifer Sey, former chief brand officer at Levi's, parted ways with the company in March 2020 due to her outspoken views against lockdowns and school closures during the COVID-19 pandemic. She faced backlash and criticism for her stance, ultimately leading her to resign from Levi's and move to Colorado. Sey continues to advocate for children's rights and is producing a documentary called Generation COVID to shed light on the negative impacts of prolonged school closures. Despite facing personal and professional consequences, Sey stands by her decision to speak up for what she believes is right.