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Morning Wire

Denim Dynamo to Athletics Advocate: Jennifer Sey’s Fight for Females | Saturday Extra

Jun 15, 2024
17:26
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Former Levi's executive Jennifer Sey discusses her departure from the company due to her outspoken views on pandemic-related issues, her advocacy for children through a documentary film, and her new athletic clothing brand XX-XY. She reflects on the controversy around a tweet regarding mask usage and talks about advocating for fair competition and protecting women's sports through her brand.
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Quick takeaways

  • Jennifer Sey left Levi's due to Covid lockdown disagreements, founding XXXY Athletics to support female athletes.
  • XXXY Athletics aims to promote fair competition for female athletes and uphold the integrity of women's sports.

Deep dives

Jennifer Sei's Opposition to Lockdown Policies and Advocacy for Children's Rights

Jennifer Sei, former chief brand officer at Levi's, publicly questioned COVID lockdown policies in 2020, leading to her resignation from the company. Sei expressed outrage at the restrictions, particularly school closures, emphasizing the lack of data supporting such measures. She faced backlash and eventually left San Francisco for Colorado, launching initiatives such as a documentary called Generation COVID, highlighting the harms of prolonged school closures.

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