Morning Wire Denim Dynamo to Athletics Advocate: Jennifer Sey’s Fight for Females | Saturday Extra
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Jun 15, 2024 Jennifer Sey, former chief brand officer of Levi's, has transformed from corporate executive to passionate advocate for female athletes. She shares her journey confronting the fallout from COVID lockdowns and launching her new athletic brand, XX-XY. Sey discusses the radical impacts of the pandemic on education and health, especially for children. She also emphasizes the need to protect women's sports and the integrity of Title IX amid changing gender definitions, aiming to spark a cultural shift through her brand.
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Jennifer Sey's Departure from Levi's
- Jennifer Sey, former Levi's chief brand officer, questioned COVID lockdowns and school closures.
- This led to her being vilified and ultimately resigning from her position.
Policed in the Park
- In San Francisco, police were called on Sey's family for being in a park.
- This was because her mixed-race children led people to assume they weren't from the same household.
Impact of COVID on Children
- School closures and COVID restrictions had devastating impacts on children.
- Learning loss, mental health issues, and chronic absenteeism increased significantly.
