Denim Dynamo to Athletics Advocate: Jennifer Sey’s Fight for Females | Saturday Extra
Jun 15, 2024
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Former Levi's executive Jennifer Sey discusses her departure from the company due to her outspoken views on pandemic-related issues, her advocacy for children through a documentary film, and her new athletic clothing brand XX-XY. She reflects on the controversy around a tweet regarding mask usage and talks about advocating for fair competition and protecting women's sports through her brand.
Jennifer Sey left Levi's due to Covid lockdown disagreements, founding XXXY Athletics to support female athletes.
XXXY Athletics aims to promote fair competition for female athletes and uphold the integrity of women's sports.
Deep dives
Jennifer Sei's Opposition to Lockdown Policies and Advocacy for Children's Rights
Jennifer Sei, former chief brand officer at Levi's, publicly questioned COVID lockdown policies in 2020, leading to her resignation from the company. Sei expressed outrage at the restrictions, particularly school closures, emphasizing the lack of data supporting such measures. She faced backlash and eventually left San Francisco for Colorado, launching initiatives such as a documentary called Generation COVID, highlighting the harms of prolonged school closures.
Jennifer Sei's Transition to Founding XXXY Athletics
Following her departure from Levi's, Sei founded XXXY Athletics, aiming to align her brand with her values, including advocating for women's sports and spaces. Disillusioned by the corporate environment and unwilling to compromise her beliefs, Sei decided to start her own brand. XXXY Athletics stands out in championing female athletes' fair competition and maintaining the integrity of women's sports.
The Importance of Truth and Traditional Values in Business Ventures
Sei believes that aligning business ventures with truth and traditional values should transcend politics. With XXXY Athletics, Sei aims to provide a premium product while promoting a fundamental biological truth about gender. By normalizing honest discourse and engaging consumers in meaningful conversations, Sei hopes to influence culture positively and shift political perspectives. She emphasizes the potential of brands to shape societal values and foster open discussions on critical issues.
Levi’s executive Jennifer Sey advocated against Covid lockdowns and found herself unemployed. Now she is fighting for female athletes and launching a new athletic brand: XX-XY. Get the facts first on Morning Wire.
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