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Denim Dynamo to Athletics Advocate: Jennifer Sey’s Fight for Females | Saturday Extra
Jun 15, 2024
Jennifer Sey, former chief brand officer of Levi's, has transformed from corporate executive to passionate advocate for female athletes. She shares her journey confronting the fallout from COVID lockdowns and launching her new athletic brand, XX-XY. Sey discusses the radical impacts of the pandemic on education and health, especially for children. She also emphasizes the need to protect women's sports and the integrity of Title IX amid changing gender definitions, aiming to spark a cultural shift through her brand.
17:26
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Quick takeaways
- Jennifer Sey left Levi's due to Covid lockdown disagreements, founding XXXY Athletics to support female athletes.
- XXXY Athletics aims to promote fair competition for female athletes and uphold the integrity of women's sports.
Deep dives
Jennifer Sei's Opposition to Lockdown Policies and Advocacy for Children's Rights
Jennifer Sei, former chief brand officer at Levi's, publicly questioned COVID lockdown policies in 2020, leading to her resignation from the company. Sei expressed outrage at the restrictions, particularly school closures, emphasizing the lack of data supporting such measures. She faced backlash and eventually left San Francisco for Colorado, launching initiatives such as a documentary called Generation COVID, highlighting the harms of prolonged school closures.
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