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Sam Corcos: How Writing Helped This CEO Build a $300m+ Company

How I Write

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Against acronyms, in favour of broader concepts

Acronyms can create isolation and confusion within a company, making it hard for new employees to adapt. The use of acronyms as a bonding tool can be detrimental, as it alienates those not familiar with the lingo. In contrast, narratives and broader concepts are more effective in conveying messages and fostering understanding. Narratives like 'pork tacos' can encapsulate a deeper moral or lesson, promoting a culture of resilience and adaptability. Emphasizing concepts such as 'don't move people's cheese' helps in guiding decision-making processes and ensuring smooth transitions within the company's operations.

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