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How To Be A Supercommunicator | Charles Duhigg

The Daily Stoic

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The Ben Franklin Effect & Vulnerability

The Ben Franklin effect illustrates that by getting someone to do a favor for us, they are more likely to view us positively and feel bonded with us. Sharing something vulnerable about ourselves creates a bond with others, as it involves making a meaningful disclosure that allows for potential judgment. Vulnerability is not about seeking sympathy but revealing something that could be judged by others. This act of expressing vulnerability and reciprocating with mutual vulnerabilities strengthens emotional connections and deepens relationships.

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