Optimizing Game Length for Media Friendliness

To enhance the appeal of the sport as a spectator event, the game format needs to be tailored for TV viewers and the general population audience. This involves shortening the duration of the games from the current seven to eight hours to about three and a half hours to fit within a standard TV time slot. The proposal includes restructuring the tournament format to create more frequent and concise matches, similar to playing two games a day instead of one. By adjusting time controls to achieve a balance between fast-paced and traditional gameplay, the aim is to make the game more engaging, media-friendly, and attractive to potential sponsors.