E048: Roman Khan: Buying and Growing DTC Companies
OPERATORS
Strategies for Managing Brands and Retaining Founders in Acquired Companies
The strategy discussed involves retaining founders post-acquisition. The company preferentially retains them. Hiring fresh graduates or those with minimal experience, usually 20 to 30 per year, is essential. The focus is on training them in PPC, pay marketing, and DTC business operations. The goal is to make them millionaires and eventually buy them a company to own and operate.
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